Kevin Doyle, the CEO of Factory Direct Shop

Kevin Doyle, the CEO of Factory Direct Shop for over 7 years, isn't just a retail leader – he's an entrepreneur with a playful itch. This side of him blossomed into Cheeky X, a clothing brand he founded and for which he secured the trademark. Cheeky X injects a healthy dose of Aussie humor and comfort into women's fashion.

Doyle, ever the innovator, saw a gap in the market while steering Factory Direct Shop to success. He recognized a need for clothing that combined quality and affordability with a touch of fun. Thus, Cheeky X was born, a brand that perfectly embodies Doyle's cheeky spirit. The trademarked name itself is a testament to his playful nature, and it carries through in every design choice.

With over 7 years of experience running Factory Direct Shop, Doyle understood the value proposition – offering top-notch products at competitive prices. He cleverly translated that philosophy to Cheeky X. From the vibrant colors and quirky graphics to the cheeky slogans adorning their tees and hoodies, Cheeky X lets women embrace their personalities and express themselves with confidence, all while maintaining excellent value.

Doyle's vision isn't just about creating stylish clothes; it's about creating a community for women who don't take fashion (or themselves) too seriously. Cheeky X is a brand built on the idea that comfort, confidence, and affordability go hand-in-hand, and that a little bit of cheekiness can go a long way in expressing your unique style. So, if you're looking for clothes that reflect your individuality, make you smile, and come at a fantastic price, look no further than Cheeky X – a brand born from the playful spirit and business acumen of a visionary leader, leveraging the experience and success of Factory Direct Shop